Enersystem Landing Page
Major Projects
Client
Pershing Global Solutions
Service
UI/UX Design
Year
2026
Objective
Designed the enterprise landing page and interactive prototypes for Enersystem, a modern platform in the energy brokerage sector. Starting from strategic SEO-optimized copy, I established a lean design system and crafted a high-fidelity, advanced Framer prototype. The objective was to establish a sleek, "SaaS maturity" visual identity that breaks away from legacy industry software and drives demo requests from institutional clients.
The Problem Statement & Strategic Handoff
The energy brokerage industry relies heavily on complex market data and real-time analysis, but most platforms suffer from severe visual debt, relying on outdated interfaces that overwhelm prospective clients.
The project kicked off with a strategic handoff. The Product Manager and SEO Specialist collaborated to finalize the structural narrative and high-value keyword copy. My objective was to take this content architecture and translate it into a compelling, enterprise-grade visual hierarchy.
The core design challenges included:
Pacing the Data: Transforming dense, SEO-driven copy into digestible, skimmable UI sections without losing the technical weight required for institutional trust.
Interactive Proof of Concept: Stakeholders needed to feel the flow and micro-interactions of the page before committing to development.
Establishing a Premium Aesthetic: Moving the brand away from standard corporate templates toward a modern, high-tech SaaS identity.
The Design Process: From Wireframes to High-Fidelity
A Foundation First: The Lean Design System Before diving into high-fidelity screens, I built a lean, purpose-driven design system in Figma tailored specifically for the landing page. This included a strict 8pt grid system, a clean sans-serif typography scale for optimal legibility of market data, and a high-contrast color palette to ensure visual consistency and a streamlined developer handoff.
Wireframing the Narrative Using the copy provided by the PM, I developed structural wireframes to map out the B2B conversion funnel. This ensured the layout naturally guided the user's eye from the high-level value proposition down to the specific features of the energy market analysis dashboard.
Advanced Prototyping in Framer To bridge the gap between static design and final development, I transitioned the high-fidelity UI into Framer. I built an advanced prototype to demonstrate complex scroll behaviors, hover states on the UI cards, and the exact timing of micro-interactions. This allowed the team to experience the "feel" of the live site before a single line of production code was written. View Prototype
Spotlight: Key Solutions & Custom Assets
A. Immersive Hero Section via Unicorn Studio
To instantly communicate technological superiority the moment a user lands on the page, standard stock imagery wouldn't suffice. I leveraged Unicorn Studio to generate custom, dynamic visual backgrounds and web animations for the hero section. This bespoke asset anchors the page, providing an immediate sense of scale, modern SaaS maturity, and enterprise-grade infrastructure.
B. "Bento Box" UI Asset Generation
To showcase the power of Enersystem's core offering—the energy market analysis dashboard—I designed specialized, high-fidelity UI assets. Instead of using overwhelming screenshots of the entire software, I created clean, pixel-perfect "bento box" style UI cards. These highlight key features like live pricing trends and portfolio balances using sleek data visualizations and clean geometry.
C. The Frictionless Conversion Funnel
Enterprise B2B conversions require lowering the barrier to entry. The final piece of the architecture was a streamlined lead capture form designed to feel lightweight. By utilizing clear active states and highly visible primary CTA buttons, the design smoothly guides energy brokers toward booking a consultation.
5. Outcomes
The Enersystem landing page successfully bridges the gap between complex energy market data and modern B2B SaaS elegance. By establishing a rigorous design system, utilizing advanced Framer prototyping for perfect interaction design, and crafting bespoke assets, the final developed site stands as a top-tier, high-converting digital front door for modern energy brokers.